WHAT'S YOUR STORY?

Every organization has a story to tell. Let's put yours to work.   
I'll use my passion for storytelling and 20+ years of marketing communications experience to help grow your business. By identifying your story and what sets you apart, Crowe Communications can help you achieve your goals and give you time to manage your other tasks. After all, your "To Do" list grows even longer while you read this, right?
Contact me for a free, 30-minute consultation about your needs and let's get to work. You've got great things to accomplish!

Crowe Communications - Helping you tell your story
Brand Assessment

A well-developed, consistent brand is essential to build stakeholder loyalty.  Does your brand experience match customer expectations? 
I can help you find out.   

Content Strategy

Whether its content for your website, email campaigns, direct mail, or other marketing vehicle, I'll help you identify the right content strategy and define (or refine) your messaging.

Blog Posts

If you’re looking for content for your blog, I can research and ghostwrite posts on nearly any topic.  This is especially helpful for those short on time (and really, who isn't these days?).

Competitor Analysis

Understanding the competitive landscape can help your organization sharpen its brand messaging and better position itself in the marketplace. I'll take a look at your competitors and identify what sets you apart.

Proofreading/Editing

Already have your message?  Let me proofread and edit your content to ensure consistency of tone, accurate meaning, clear calls to action, and no pesky typos or grammatical errors.

Social Media Posts

I can help you craft shareworthy social media posts and graphics that engage your followers, fans, subscribers, and connections. 

How Can I Help You Write Your Story?

Achieve-Next Generation Science Standards

Achieve-Next Generation Science Standards

CHCI Capital Campaign Brochure

Brochures
CHCI Capital Campaign Brochure

ON MY MIND

Organize, Empower, and Standardize Your Next Marketing Campaign

Organize, Empower, and Standardize Your Next Marketing Campaign

August 22, 2018

Are you tasked with organizing and implementing an awareness, fundraising, or other campaign? Whatever the campaign type, a marketing toolkit is particularly helpful when trying to organize a group of campaign ambassadors (think volunteers, local chapters, students, etc.). A marketing toolkit provides your potential partners with the information, resources, activities, and messaging to make your … Read More

Guest Post: Mobile Giving for Churches: Apps or SMS?

Guest Post: Mobile Giving for Churches: Apps or SMS?

February 28, 2018

Mobile Giving for Churches: Apps or SMS? By Eric Bryant, Gnosis Media Group Churches often struggle to find ways to collect more donations from their congregations. In trying to offer their members’ convenience, many churches have explored mobile giving options. The most popular forms of mobile giving currently are church giving apps and text-to-donate (SMS) services. … Read More

Hire a Writer and Enjoy These Six Benefits

Hire a Writer and Enjoy These Six Benefits

January 10, 2018

Are there advantages to hiring an outside writer? You bet! Simply put, writers LOVE to write. So here are six reasons you should consider hiring one for your next project. REASON #1: A Writer by Any Other Name…Still Achieves Your Goals Whether you call us content strategists, copywriters, business, commercial or freelance writers, word nerds (my … Read More

HAPPY CLIENTS

Ashley Nolan, Assistant Director, Children’s National Health System

“When our organization launched a new fundraising initiative, we required an articulate message to communicate our vision and goal of raising funds for children’s health issues in Washington, D.C. Lori exceeded our expectations in terms of her ability to capture our organization’s message and effectively communicate our passion to a mass audience in a meaningful way. 

Lori was collaborative with our process; she was eager to learn about our organization and its goals. She not only crafted our core message, but also helped guide our implementation by preparing critical fundraising materials and promoting the event through new marketing tactics that proved very successful. Due in part to Lori’s mastery of content creation and marketing – our first event raised nearly $30,000. She is a respected thought partner and trusted advisor. If you want to execute a compelling, dynamic messaging campaign, you need Lori in your corner.”

Ashley Nolan, Assistant Director, Children’s National Health System
Caroline Gonzalez, Senior Manager, Leadership Programs, Congressional Hispanic Caucus Institute

“For several years, we’ve engaged Crowe Communications to help manage and edit our prestigious graduate fellowship program’s public policy white papers. Through Lori’s suggestions, we expanded the process to include an educational workshop and one-on-one review sessions for the graduate fellows, which immediately improved the quality of the white paper drafts. Her excellent proofreading and editing skills, combined with the personal guidance she gave each of our fellows, were instrumental in making this process a success. In fact, we recently found out that THREE of last years’ papers are being published in the Harvard Journal of Hispanic Policy. Typically, it’s only two papers. I know that Lori’s editing/writing efforts and our new process contributed to that success, which will give our program and organization greater visibility in the public policy arena. Thank you, Lori!”

Caroline Gonzalez, Senior Manager, Leadership Programs, Congressional Hispanic Caucus Institute
Ed Ball, Owner, Ed Ball Landscape Architecture

“I have worked with Lori for several years! She is very attentive to listening to your message, your goals, and your vision. She researches the subject further and puts together an incredible set of message points to help achieve your goals. What I found awesome working with Lori was that—as a creative—she was very happy to adjust to my critiques and comments and work as part of a larger team. I would highly recommend Lori and will continue to work with her for years to come!”

Ed Ball, Owner, Ed Ball Landscape Architecture
John McPhail, President, Partners of the Americas

“I had the pleasure of working with Lori as a Board member for C4NC when I served as President. Lori came in with tremendous enthusiasm and a desire to be proactively involved in our organization. From the start, she graciously volunteered so much of her time and professional expertise to the organization, providing, for example, pro bono support to guide C4NC’s messaging strategy and produce professional and aesthetically-pleasing communications products. She was one of my strongest advocates and worked tirelessly and objectively to strengthen the Board and the organization. Her positive attitude is infectious and her work ethic tremendous. A wonderful person to work with!”

John McPhail, President, Partners of the Americas
Veronica Vannoy, President & Creative Director, VC Graphics

“Lori is superb to work with. Her ability to identify brand differentiators, her strategic thinking and her delivery of content writing for website and marketing projects is always on target. It’s a real pleasure to work with Lori, not just because her quality of work is excellent, but also because she works hard to learn about each and every one of our clients.”

Veronica Vannoy, President & Creative Director, VC Graphics
Umberto Gallo, CEO, Milano Teleport

“I had the opportunity to work with Lori on a project and I was impressed by her extreme speed in focusing the goals and the timeliness in achieving the results.”

Umberto Gallo, CEO, Milano Teleport