Are you tasked with organizing and implementing an awareness, fundraising, or other campaign? Whatever the campaign type, a marketing toolkit is particularly helpful when trying to organize a group of campaign ambassadors (think volunteers, local chapters, students, etc.). A marketing toolkit provides your potential partners with the information, resources, activities, and messaging to make your … Read More
Mobile Giving for Churches: Apps or SMS? By Eric Bryant, Gnosis Media Group Churches often struggle to find ways to collect more donations from their congregations. In trying to offer their members’ convenience, many churches have explored mobile giving options. The most popular forms of mobile giving currently are church giving apps and text-to-donate (SMS) services. … Read More
Are there advantages to hiring an outside writer? You bet! Simply put, writers LOVE to write. So here are six reasons you should consider hiring one for your next project. REASON #1: A Writer by Any Other Name…Still Achieves Your Goals Whether you call us content strategists, copywriters, business, commercial or freelance writers, word nerds (my … Read More
In the 1998 Friends episode, The One Where Phoebe Hates PBS (S5/E4), Joey argues that “selfless good deeds don’t exist.” Typical Friends hilarity ensues as Joey’s “gauntlet” statement prompts Phoebe to search for one kind act that she doesn’t benefit from or feel good about. I would argue that—in the end—if both parties are happy … Read More
As the holidays begin, I wanted to express my gratitude for your friendship and your business during the past year. 2017 was definitely “something to CROWE about” as it marked the 5th anniversary of this great adventure. I remain thankful for all the people who have helped me achieve this milestone. Wishing you joy throughout … Read More
In December, I read an article in Woman’s Day magazine by contributor Clinton Kelly (lifestyle guru of “What Not to Wear” and “The Chew” fame) proclaiming that on or around the year 2000 (when half of us were partying like it was 1999 and the other half of us were worried about Y2k–myself being in … Read More