Next Generation Science Standards

Achieve is an independent, nonpartisan, nonprofit education reform organization that is committed to making sure every student graduates from high school ready to succeed in the college or career of their choice. It works collaboratively with states to raise academic standards and graduation requirements, improve assessments, and strengthen accountability.

Arising from a joint effort between the National Research Council, the National Science Teachers Association, the American Association for the Advancement of Science, and Achieve, the Next Generation Science Standards (NGSS) are K-12 science standards created through a collaborative, state-led process to provide a foundation for all students to have a solid K-12 science education.

Achieve wanted to create customizable brochures that could be shared across all states to explain how the science that today's student learns is different from the science of their parents' generation. The NGSS was shared with teachers and other educational professionals and then used as a resource when interacting with parents. 

Working with the graphic design firm—Epstein Creative Group—Crowe Communications developed and edited the science standards content for four grade bands:  K-2, 3-5, 6-8, and 9-12. Content considerations included using simple, clear language to ensure comprehension across various states, language and examples appropriate to the specific grade band, and accurately explaining the purpose and benefits of the new science standards. 

Project Achievements:

  • Visually appealing brochures that outline major changes in the science standards.
  • Language that appeals to parents and teachers regardless of their state.
  • Customizable templates that could be populated with state-specific information and resource links.
  • Information appropriate to each grade band:  K-2, 3-5, 6-8 (pictured above), and 9-12.
  • Specific examples of today's classroom activities that replace "old" activities for various science subjects, enabling parents to better understand what has changed. 

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